We Are Motiva®,
a Brand Identity Agency from Brazil.

The brand strategy lies at the core of effective brand management. It involves crafting a clear plan to shape how your brand is perceived.

By defining your message, tone of voice, positioning, and guidelines, we help your brand connect with its target audience.

Our Naming process goes beyond simply giving names; it involves a proprietary methodology that shapes the future of companies, products, and services. Throughout the process, our team works to strategically translate the brand's positioning into the final outcome.

It's worth noting that the Naming process is often the first step in building a strong brand identity.

Visual Identity is a system of graphic elements that goes far beyond the logo, encompassing all visual expressions of the brand and strategically positioning it in its market.

A well-crafted Visual Identity generates meaning and identification, accurately reflecting the reality of the company and how it is perceived.

Packaging design is extremely relevant due to the saturation of brands and visual stimuli we are exposed to daily.

Well-designed packaging stands out at retail, helping consumers perceive the attributes, meanings, and value of the product.

A vital tool for nurturing dialogue between the brand and its audience, its primary function is to craft stories for consumption in an engaging and memorable manner.

This entails creating various pieces—newspapers, magazines, books, infographics, etc.—for both print and digital media, leveraging images, typography, colors, and other graphic elements within a pre-established grid.